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Guna Sekaran
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Currently at DeloitteBased in Chennai, India

Hello, I’m Guna Sekaran. A product designer, vibe coder, design engineer, user advocate and systems thinker making complex, data-heavy, logic dense, fragmented, enterprise-scale and tangled systems more human via strategic thinking.

AI-powered Product Designer designing digital products and experiences that connect people, technology and business. Over the years, I’ve worked across diverse industries, solving problems from strategy through to execution.

Experience8+years
50+projects completed
10+projects led
85+people mentored
ExpertiseEnterprise, B2B SaaS, B2C, D2C, Ecommerce & more
ToolkitFigmaMiroJira
AI enthusiast I use AI across my workflow, and I build with it too.
Clarity over complexity

Brands I've closely worked with

  • Caterpillar
  • Canada Post
  • Unilever
  • Deloitte
  • Freeletics
  • NEOM
  • AXA
  • Sedin

My Selected Works

Enterprise platforms, logistics tools and customer launches, each one a messy problem turned into a product people actually use.

Unilever PMRS: the export reports and booklets screen on a tablet, against a blue Unilever background
2×Faster reporting
8,000 hrsAnnual human effort saved

Unilever · Data & Analytics

PMRS

Streamlining data load and reporting operations for Unilever's Finance, Marketing and Supply Chain domains.

  • Enterprise
  • FMCG
View case study
Caterpillar logo above an illustrated excavator, track loader and road roller
Weeks → MinutesTo reach a recommendation
85/100SUS usability score

Caterpillar · Global dealers

TechAdvisor

A global application for dealers, transforming technical complexity into clear, customer-ready recommendations.

  • B2B
  • Enterprise
  • Automobile & heavy machinery
  • 0→1
View case study
The Stædium pre-launch website on a tablet and a phone, against a lime and blue background
+€500KPre-orders at launch
+70%Conversion rate

Pre-launch · Europe

Stædium

Designing a pre-launch ecommerce experience that convinced 500+ people to buy a €1,750 home gym before it existed.

  • Ecommerce
  • Fitness
  • 0→1
  • Pre-launch
View case study
The AI Network Optimizer map of India on a tablet, in an illustrated supply chain scene
40–45%Planning time reduced
60%Rework reduced

Unilever · India supply chain

AI Network Optimizer

Designed an AI-powered logistics planning tool to unlock cost efficiency across India's supply chain for Unilever.

  • Enterprise
  • Logistics
  • AI
  • FMCG
  • 0→1
View case study

What Shapes My Design

A few principles that influence how I think, collaborate, make decisions, and design.

Empathy-Led, Impact-Driven

01 / 06

I design with empathy at the core and impact as the outcome. Every solution begins with listening, observing, and deeply understanding real human needs.

Guna

Same Craft – Now Amplified By AI

A quick overview of how I adopted AI into my workflow, and how it improved both delivery speed and quality.

My approach (AI) 5 phases · 2 lanes

✦ AI produces

Research preparation, interview-guide creation, transcript cleanup, documentation, and organizing observations.

Guna decides

Choose who to speak to, adapt the conversation in real time, identify what is worth investigating, and judge the quality of the evidence.

AI produces. Guna decides.

AI works every phase with me. It absorbs the repetitive execution, so the work is ready to judge earlier. What that returns goes straight back into the board, not back on the clock.

and the time it returns gets spent here

  • More directions

    AI gives me back time from execution. I put that time into the parts of design that require judgment.

  • More refinement

    Explore meaningful alternatives before committing to the first reasonable answer.

  • More validation

    Test earlier, learn from failure, and leave room for evidence to change the design.

  • Better design decisions

    Not faster output for its own sake: better outcomes, because the work has more room to be challenged, refined, and validated.

past the handoff

I design it. Then I build and ship it.

AI takes my work past the handoff. I build working tools myself.

Built with AI

What People Say Who I Built With

Notes from the leads and managers I've shipped work with at Deloitte, Freeletics and Unilever.

Guna has been exceptional in contributing to multiple projects. Your support in quickly integrating potential end states into the projects has been invaluable. The designs you've created, especially for Deloitte-Coalesce, MBRDI, and AXA, are of the highest quality. Your diligent work has significantly enhanced our team's output and success. Thank you for your wonderful efforts, Guna!
ABAbhinavAssociate Director · Deloitte
1 / 4

Open for opportunities

Building something complex? Let's make it clear.

I partner with teams to turn complex problems into clear, human-centred solutions.